Improving training in Customer Relationship Management (CRM) software is undervalued as a means to improve business efficiency and improve customer relationships, explained by DMC Software, leading Sage (UK) Business Partner and Overall Sage Circle of Excellence Winner 2009.

Customer Relationship Management (CRM) software is a powerful business tool that can transform an organisation’s customer relationships and help to yield more sales. However, in a recent survey of CRM users, 43% admitted to using less than half of the CRM functionality available to them, highlighting the need for quality CRM training.

Proficient CRM software training is vital during a Customer Relationship Management implementation to maintain a positive and productive workforce. Without the appropriate training, the true benefits of a CRM solution will not be apparent.

Mike Ramsay, Managing Director at DMC Software Solutions Ltd, comments, “A CRM implementation will only be a success if adequate training takes place. Following the recession of 2009 many businesses are still taking measures to reduce costs. In our experience, training budgets are the first to go when cut backs are made. However, CRM training can be the difference between a CRM implementation success and failure. CRM Training is fundamental to user adoption and user productivity, and therefore essential to a significant return on investment.”

Customer Relationship Management Software, when utilised correctly, provides unlimited business benefits and improves small business efficiency.

A good CRM solution enables better targeting, improved communication and subsequently enhances customer relationships, leading to an increase in customer retention.

Adequate CRM Training provides users with the skills required to fully exploit the advantages a CRM solution offers, allowing them to maximise sales opportunities, improve customer relationships and further develop business relationships. With sales revenues increasing the CRM solution, a return on investment will be quickly realised.

About DMC Software Ltd

DMC Software is a company that is experienced in providing Customer Relationship Management (CRM) Accounts and integrated business solutions for businesses of all sizes, including ACT! by Sage, Sage CRM, Sage SalesLogix CRM and Microsoft Dynamics CRM. With advanced development abilities DMC can tailor a solution to meet the exact requirements of a business, providing the tools and supporting services to increase efficiency and profitability throughout an organisation.

For more information on the business solutions and professional services available from DMC Software visit www.dmcsoftware.co.uk. Alternatively, email info@dmcsoftware.co.uk or call FREEPHONE 0800 6522 423 to speak to a member of the sales staff.

For more information please contact Jade Dixon-Winters, Marketing Manager.
Email: jadewinters@dmcsoftware.co.uk
Tel: 01733 362120
Address: Churchill House, Isis Way, Minerva Business Park, Lynch Wood, Peterborough, Cambridgeshire, PE2 6QR

At the annual Software Satisfaction Awards, DMC Software Solutions was announced the runner-up in the Reseller of the Year Award category for the second year running. Even more remarkable, DMC was the only Sage top 5 Business Partner to be nominated for the award.

DMC Software Solutions celebrates being runner-up for second year in a row for the the Reseller of the Year Award at the Software Satisfaction Awards, held at the Royal Courts of Justice.

The much coveted title of ‘Reseller of the Year’ is awarded to companies in recognition of their outstanding services within the software industry. The Software Satisfaction Awards are extremely significant as they represent the views and opinions of genuine customers. Being runners up in this category is an outstanding achievement for DMC Software Solutions and is reflective of their dedication to providing exceptional levels of customer service.

Mike Ramsay, managing director of DMC Software said, “As a business DMC Software places a big emphasis on customer service and we invest a lot of time in the planning, organisation and training required to achieve a high standard of customer care.

Being runner up for a Software Satisfaction Award for the second year running is an honour and I feel that it is testament to the hard work and dedication shown by the entire DMC team. I’d like to thank all of our customers for supporting us by voting for us and I hope that we can continue to provide them with a high quality service.”

About Software Satisfaction Awards
“The main awards are, as in previous years, based on primary research amongst genuine buyers and end-users of business software applications.” In total this year over 8,100 votes were received across the 20 award categories this year – This makes “the survey one of the largest individual pieces of business opinion research in the UK.”

About DMC Software
DMC Software is a company that is experienced in providing Customer Relationship Management (CRM), Accounts and integrated business solutions for businesses of all sizes, across a broad range of industries including ACT! by Sage, Sage CRM, Sage SalesLogix CRM and Microsoft Dynamics CRM. With advanced development abilities DMC can tailor a solution to meet the exact requirements of a business, providing the tools and supporting services to increase efficiency and profitability.

For more information on the CRM solutions and professional services available from DMC Software visit www.dmcsoftware.co.uk. Alternatively, email info@dmcsoftware.co.uk or call FREEPHONE 0800 6522 423 to speak to a member of the sales staff.

The release of new standardised integration enabling links for Sage 50 Accounts and SalesLogix CRM and Sage 200 Accounts an d Microsoft Dynamics CRM has been announced by DMC Software Solutions, the leading Sage and Microsoft Business Partner. These unique links enable the integration of Microsoft and Sage CRM and accounts software, in turn allowing businesses to operate to maximum efficiency by streamlining processes.

The value of Customer Relationship Management (CRM) and Accounts software is well publicised by industry journalists however many integrated suites restrict the products available. For some businesses bespoke integration links are an option however this can be a costly.

DMC Software has already broken the mould to provide their clients with more choice with the release of their Link 200 product back in 2008. Link 200 provided the opportunity for SalesLogix CRM users to integrate their CRM solution with Sage 200 Accounts, this integration was previously only available to Sage CRM users facilitated by the Sage 200 Suite. The DMC Software Link 200 product is the only reliable link of its kind on the market.

Duncan Smith, DMC Sage 200 Developer said, “As part of DMC’s customer centric approach to business we take time to listen to what our customers want and where possible we make it happen. It has been bought to our attention that our clients would like to extend the integration capabilities of SalesLogix to Sage 50 and also extend Sage 200 integration to Microsoft Dynamics CRM.

“We are experienced in providing our customers with bespoke links to enable this functionality, however there is an overwhelming demand for integration between these products so we have made the decision to release standardised integration enabling links for Microsoft and Sage CRM and accounts software, making integration more accessible and cost effective. We are currently spending our time polishing and testing the links, ahead of the scheduled release dates later this year.”

The new links for Microsoft and Sage CRM and accounts software from DMC Software promise to offer users reliability, which is key as other business partners have fallen down at this hurdle. The functional benefit provided by the link is transparency throughout an organisation enabling employees across disparate departments to work more efficiently. In addition to the customer service benefits that will be apparent administration errors will be drastically reduced as the need to re-key data will be removed.

About DMC Software

DMC Software is a company that is experienced in providing Customer Relationship Management (CRM), Accounts and integrated business solutions for businesses of all sizes, across a broad range of industries including ACT! by Sage, Sage CRM, Sage SalesLogix CRM and Microsoft Dynamics CRM. With advanced development abilities DMC can tailor a solution to meet the exact requirements of a business, providing the tools and supporting services to increase efficiency and profitability.

For more information on the CRM solutions and professional services available from DMC Software visit www.dmcsoftware.co.uk Alternatively, email info@dmcsoftware.co.uk or call FREEPHONE 0800 6522 423 to speak to a member of the sales staff.