Webplore provides software development and product solutions for your business. We offer full cycle custom software programming services, from product idea, offshore software development to support and enhancement. We provide Application Development Services, Application Maintenance Services, Product Development Services, Legacy Application Migration Services, Multimedia Creations, and Search Engine Optimization Services. Our team of IT professionals at our Offshore Development Centre in USA constitutes of some of the best technically competent brains, hand picked and identified from the USA IT industry. We are able to balance product development efforts and project duration to your business needs.

Over the years, through technology driven business process transformation initiatives we have mastered the processes, methodologies, approach, mindset and infrastructure needed to overcome the challenges of operating offshore software development teams to deliver a 24 x 7 support to our clients across the globe.

Recent Achievements

www.therelationshipcompany.com: Webplore had successfully launched a dating site in January 2009.

www.iJango.com: Webplore also had successfully launched a MLM (Multi level Marketing) web portal in August, 2009.It provides all things at place i.e. News, mails, entertainment, shopping.

Future Plan

www.professionaltoolbar.com: Webplore is about to launch a new site for customized toolbars. Users can subscribe and download toolbar and customize as per their requirements.

Further details can be found on http://www.webplore.com

Online marketing, also known as Internet marketing or e-marketing, is the promotion of products or services over the Internet. This has brought many unique benefits to marketing including low costs in distributing information to a global audience. The interactive nature of Internet marketing, also offers an instant response from customers.

Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising and sales. Internet marketing methods include:

• Search engine marketing seeks to promote websites by increasing their visibility in search engine (such as Google & Yahoo) result pages. Methods include search engine optimisation, paid placement, and paid inclusion.
• Search engine optimisation is the process of improving and increasing the volume and quality of traffic to a web site from search engines via “natural” search results for targeted keywords. Usually, the higher a site ranks in the serach results, the more searchers will visit that site.
• A web banner or banner ad involves embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser. The advertisement is constructed from an image or flash file, often employing animation or sound to maximise presence. Images are usually either wide and short, or tall and narrow hence the reference to banners. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece.
• Email marketing sses electronic mail as a means of communicating commercial messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Typically email maekring includes images and a catchy or branded design specific to the company or product being promoted. If performed correctly, the email campaign can also be tracked for statistics on emails open, click through rates and other important information.
• Affiliate marketing is a web-based marketing practice in where a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts, typically from a website or onlie presence the affiliate operates.
• Interactive Advertising is the use of interactive media to promote and/or influence the buying decisions of the consumer in an online and offline environment. Interactive advertising can utilise media such as the Internet, interactive television, mobile devices, as well as kiosk-based terminals.
• Online Identity Management is a set of methods for generating a distinguished presence of a company on the Internet. That presence could be reflected in any kind of content that refers to the company, including news, participation in blogs and forums, web sites, social media presence, pictures, video, etc.
• Blog marketing is the term used to describe Internet marketing via web blogs. These blogs differ from corporate websites because they feature daily or weekly posts, often around a single topic. Typically, corporations use blogs to create a dialogue with customers to explain features of their products and services.
• Viral marketing and viral advertising refer to marketing techniques that use preexisting social networks to produce increases in brand awareness. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive flash games, advergames, ebooks, brandable software, images, or even text messages.
• A microsite, also known as a minisite or weblet, is a term referring to an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website. The microsite’s main landing page most likely has its own URL. They are typically used to include a specialised group of information either editorial or commercial. The main distinction of a microsite versus its parent site is its purpose and specific cohesiveness as compared to the microsite’s broader overall parent website.
• A landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimised to feature specific keywords or phrases for indexing by search engines. In pay per click campaigns, the landing page will also be customised to measure the effectiveness of different advertisements. By adding a parameter to the linking URL, the company and its marketers can measure advertisement effectiveness based on relative click through rates.
• Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser’s keyword list, or views a page with relevant content, the advertiser’s ad may be shown. These ads are called a “Sponsored link” or “sponsored ads” and appear next to or above the “natural” or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.

Online marketing does not simply mean ‘building a website’ or ‘promoting a website’. Somewhere behind that website is a real organization with real goals. An Online marketing strategy includes all aspects of online activity that promotes a company online, including some or all of the above.

What’s the difference?

There are a few important characteristics that differentiate Online Marketing from “off-line marketing”:

• One-to-one vs. one-to-many approach: the targeted user is typically browsing the Internet on their own, and the marketing messages reach them personally. This can be very clearly seen in search engine marketing, where the users find advertisements targeted to specific keywords that the users asked/searched for.
• Demographics targeting vs. behavioral targeting: off-line marketers typically segment their markets according to age group, sex, geography, and other general factors. Online marketers have the luxury of targeting by activity. This is a deeper form of targeting, since the advertiser knows that the target audience are people who do a certain activity instead of just expecting that a certain group of people will like their new product or service.
• Measurability: Almost all aspects of an online campaign can be traced, measured, and tested. The advertisers either pay per banner impression, pay per click, or pay per action accomplished. Therefore, it is easy to understand which messages or offering are more appealing to the audience.
• Response and immediate results: Since the online marketing initiatives usually require users to click on the message, go to a website, and perform a targeted action, the results of campaigns are immediately measured and tracked. On the other hand, someone driving a car who sees a billboard, will at best be interested and might decide to get more information at some time.

Online marketing, as of 2007, is growing faster than any other type of media. Since exposure, response and overall efficiency of Internet media is easier to track than traditional “off-line” media, through the use of web analytics for instance.

Advantages

One of the benefits associated with Online Marketing is the availability of great amounts of information. Consumers can access the Internet and research products, as well as purchase them at any hour of any day. Some companies that use Online Marketing can also save money through the reduced need for a traditional sales force. Overall, Online Marketing can help a business’ expansion from a local market to a national or international one, faster. Compared to traditional media, such as print, radio and TV, Online Marketing can have a relatively low cost of entry.

It should be mentioned that, although it may seem a relatively simple task to enter the world of online marketing, sound business strategies still apply. There is still an emphasis on business goals, when determining strategy and the overall effectiveness of marketing campaigns.

AGR Upstream, Asia Pacific

AGR Asia Pacific is an Australian and Asian integrated oil and gas service provider. AGR-AP manage, engineer and service offshore and onshore oil and gas production facilities throughout their life cycle. From exploration and appraisal drilling, through to full field development, production and final abandonment.

AGR specialise in assisting oil companies with low cost, fast track commercialisation of hydrocarbon resources using leading edge technologies and world class processes.

Background

Necessity truly was the mother of invention at AGR Upstream Petroleum, a natural resource exploration firm that last year found itself needing a way to co-ordinate a AU$100 million ship refit involving nearly 40 subcontractors in three countries.

Projects for the company include both onshore and offshore Australian sites, as well as sites in India, Malaysia and Papua New Guinea.

In the past, Upstream had managed such projects via e-mail, with new versions of drawings, schematics and other large documents regularly forwarded between team members separated by large distances. This approach, while more or less effective, introduced countless delays and retransmission efforts because of the sheer volume of information being pushed through the e-mails.

“You’re in a situation where you go through one design, have got to make modifications, then have to reissue the drawings and get everybody up to speed,” says IT manager Ivan Prescott. “We’re talking about 30,000 drawings to be sent to 30 or 40 people, and it was silly to try and put this stuff out over the e-mail. We needed to collaborate in a managed way.”

Upstream faced financial motivators as well as practical ones: with the company wearing nearly AU$1 million in lost revenue for each day the ship was away from its normal home in the Bass Strait, it was essential that the risk of delays be eliminated as much as possible.

Having identified a potential problem area early on, Upstream began discussions with long-time web design and web development partner Newpath WEB about ways to address it through the use of technology.

Solution

By embracing custom web and application development rather than off-the-shelf applications, Newpath WEB was able to spec out and build an online document exchange solution that would provide a common repository for Upstream’s documents.

Designed and built with a custom Web interface and MySQL database backend, the new exchange was fast-tracked and completed within just three weeks. “Normally, says Prescott, developing, testing and refining such a significant project would have taken up to three months”.

Hosted from Newpath WEB hosting facilities, the document exchange was put through heavy usage during the course of the project, which ran through the second half of 2006 and involved the regular transmission of many gigabytes of data. Rapid turnaround in the delivery of the system proved incredibly valuable for Upstream.

The company began using the system from the beginning of the six-month refit, and it quickly proved popular with all parties concerned — including no fewer than five subcontractors in Singapore and four more in other countries.

“Newpath WEB were able to provide us with something that would fit in with our public Web site (which was also designed and developed by Newpath WEB),” says Prescott, “and allow a secure login to a backend where all parties concerned could upload and download documents very, very quickly. Documents were available within minutes of being uploaded, rather than sending our very large files via e-mail and having the delays associated with that.”

One of the most valuable parts of Upstream’s new content management system was that it not only enabled upload and download of project documents, but also tied in with the broader scope of work that Newpath WEB was also performing for the company. This included a fully featured Website, with everything from corporate policies and organisation charts to information on procurement, vacant positions, system processes and other corporate information.

Newpath WEB built the entire site around an easy to use editing tool that let employees update the Websites quickly and easily. Building on the site, the company has also developed tools such as an e-mail signature generator, which produces consistent employee e-mail signatures according to a single common style. Another development included a job ad generator, which integrates with Upstream’s career management system to automatically extract and format job-wanted ads as HTML code for publication on third-party employment sites.

Online Marketing, specifically SEO & SEM was also an element that was included in the project, with results producing an increase in traffic by 1500% to the site within the first 3 months.

Result

Having taken the company from a manual and inefficient email based method of collaboration to full online publishing and document sharing in just a short while, AGR is predictably enthused about the results of project and the long-term benefits it will deliver to the company.

“We were able to get the whole thing up and operational without too much hassle, and had full collaboration via our Website,” Ivan says. “It was a job well done, saved us an enormous amount of money and has already paid for itself many, many times.”

Such innovations have helped Upstream greatly improve employee participation in the online conveyance of information. And, given its massive success in saving time and money on the Crystellation refit, the system is now being considered for a broader use within the company, with plans to roll the application in with its own Microsoft SharePoint Server environment, developing it for use by partners and other subsidiaries worldwide.

For further information, please visit:

www.agr-ap.com or www.newpathweb.com