M E D I A R E L E A S E
CONTACT: Suzanne Lieurance
Email: [email protected]
For Immediate Release
Writing Tips: A Few Words about Newsletters & Other Marketing Materials by Suzanne Lieurance, the Working Writer’s Coach
If you’ve been building a mailing list and you’ve started sending out a newsletter to the members of this list, good for you.
“A newsletter is one way to help potential clients and customers get to know, like, and trust you so they’ll eventually buy from you.
If you’ve been building a mailing list and you’ve started sending out a newsletter to the members of this list, good for you. A newsletter is one way to help potential clients and customers get to know, like, and trust you so they’ll eventually buy from you.
But did you know that most people won’t buy your products and services just because they read about them in your newsletter?
A regular newsletter is a good way to keep your name, and what you do, before your target market. But you’ll need to create other, shorter emails to actually sell your products and services (or affiliate products and services).
Again, these short emails should contain some helpful information, besides the service or product you are offering for sale.
It’s also more beneficial (to you) to send out a short newsletter once a week, or at least twice a month, rather than a long newsletter just once a month. There are a couple of reasons for this.
First, people tend to read shorter material. When they see a newsletter that’s several pages long…”
Visit the Working Writer’s Coach today and read Lieurance’s full article and please feel free to leave your comments or questions so Ms. Lieurance can interact with you http://workingwriterscoach.com/?p=4129.
About Suzanne Lieurance:
Suzanne Lieurance is a children’s writer with (at last count) 23 published books for children. She was also an instructor with the Institute of Children’s Literature (located in West Redding, Connecticut) for over 8 years. As The Working Writer’s Coach, Lieurance helps people who love to write become “working” freelance writers and make a living doing what they love to do best.
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